Headphones
$ 248
Headphones
$ 219
CRR
3,7%
Revenue growth
34%
Annual report
300%
150%
0%
CR
By category
15,6 mln. ₽
8 mln. ₽
12,6 mln. ₽

Marketing for
E-commerce with CRR and ROAS optimization

CRR (Cost Revenue Ratio)

Ratio of the amount of money spent on advertising to the revenue received (%).

ROAS (return on ad spend)

Amount of revenue earned for money spent on advertising.
EN
RU
CR

Marketing for
E-commerce with CRR and ROAS optimization

CRR (Cost Revenue Ratio)

Ratio of the amount of money spent on advertising to the revenue received (%).

ROAS (return on ad spend)

Amount of revenue earned for money spent on advertising.
EN
RU
We got to know the SalesArt’s guys in 2017. Over 5 years of collaboration, the turnover of the online store has grown 35 times...
Brand Strategy and Marketing Director
Evgenia Kochebina
Profit growth in paid traffic channels
x2,5
Advertising channels
8
CRR
CRR optimisation in required limits
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
We got to know the SalesArt’s guys in 2017. It was the beginning of a joint collaboration on the promotion of our own Haieronline e-com project. We started with reprocessing the contextual advertising approach entirely. Currently, all the basic performance marketing tools are being used. Moreover, together with the guys from SalesArt, we constantly test new products appearing on the market.

Over 5 years of collaboration, the turnover of the online store has grown 35 times (2017 vs. 2021). Currently, during the period of extremely high agitation, the daily turnover was slightly lower than the annual turnover of 2017 in the first days of March.

Why have we chosen the SalesArt company and why do we continue working with them for the sixth year in a row?
We are certain that our collaboration will lead us to new results. In the current harsh crisis period, we believe that with the SalesArt team we will be able to not only work out new promotion opportunities but also strengthen our position in the household appliance and electronics market.
Brand Strategy and Marketing Director
Evgenia Kochebina
Constant growth of performance indicators
High expertise in performance marketing. Absence of both the spray on the whole digital and attempts to play in foreign territories just for the sake of mastering the client's budget.
Professional team focused on the result, rather than on beautiful client presentation with “as it should be” recommendations.
Flexibility and a quick response to any changes (both market and client)
We keep the cost of transaction at the needed level.
We maximize ROAS with a limited budget or increase revenue to the limit value of ROAS.
We either increase the revenue by keeping CRR within the required limits, or we minimize it with a fixed budget.
We either increase the revenue by keeping CRR within the required limits, or we minimize it with a fixed budget.
We keep the cost of transaction at the needed level.
We maximize ROAS with a limited budget or increase revenue to the limit value of ROAS.
Which kind of issues do we solve
Find out how we can help you
MyTarget
Criteo
01
We attract new customers, return users through retargeting and dynamic advertising of products from the catalog.

Targeted advertising

Facebook Ads
Vkontakte
Google Ads
Yandex.Direct
02
Optimal distribution of the budget between branded and non-branded search traffic, dynamic advertising based on product feeds, advertising in networks.

Contextual advertising

Ozon Ads
E-katalog
03
Yandex.Market
We promote products using the internal tools of the platforms for managing mailing lists.

Catalogs and marketplaces

YouTube
Yandex.Video
04
Companies aimed at increasing brand awareness, bringing new products to the market, informing about special offers and promotions.

Video advertising

Google Analytics
BI-analytics
Roistat
05
Yandex.Metrics
Store revenue by categories and separate products, region performance, assisted conversions, A/B test results, and much more that you need in order to maximize the revenue.

Analytics

Key indicators
in dynamics
Completed works and plan for the next month
06
Monthly and quarterly reports in Russian and English.

Planning and reporting

Development, adaptation and testing of creatives

We either develop creatives from scratch according to the brand book, or adapt the materials and sketches of the client in the desired style for demonstration on advertising platforms.
1,2%
2,8%
0,7%
1,2%
CTR
2,8%
2%
CR
214
Orders
817
82
62
CPC
10 746
Clicks
29 193
1 535 246
Reach
2 432 771
There are several types of tests. We use tests to determine the best combination of ads elements: picture, price, text, color and etc.
Why large and medium-sized businesses work with us
Media plans, brand book creatives, monthly and quarterly reports (rus/eng), closing documents; account manager is always available.
We know how to work with big brands
Logically built advertising campaign structure; names of campaigns, ad groups, ads, audiences, utm tags - everything is done according to the same standard.
Full order
The focus on e-commerce allows us to maximize the team's competencies and get better results.
Narrow specialization
We need some time to evaluate the project
In order to better plan resources and form a strategy, we will need a small online meeting to discuss various issues, including:
Request for a commercial offer
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SalesArt, 2022
We will take a look at your company in order to save time during the meeting.
What goals and objectives do you set for the agency?
Main competitors in the network
EN
RU
And much more
How is the results’ data collected, is the data conducted correctly
What is already being done in the project, what is missing